The idea of the Biscotte heel comes from a wild flower Joséphine used to draw regularly on her notebook.This poppy reminds her of her daughter Inès who would pick some flowers for her when they were walking together in the parc.
The so-called Biscotte heel was born through a “search for heel style”. Josephine begins to refine and to practice in the school's workshops. Based on the prototype made at school, the rusk heel is manufactured in collaboration with a team of engineers in Portugal. After several factory tests, a mold was made exclusively for the AYJ brand.