ALLICO YABA JOSEPHINE

The story of AYJ

The AYJ universe has been a creative mother-daughter fusion for 20 years : Dare to color in any season !

WHO ARE WE ?

Created in 2018, Allico Yaba Joséphine is a French brand, combining creativity and European know-how.

Our ambition : to create top-of-the-range shoes adapted to different silhouettes.

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Comfort

All AYJ models are designed
to be comfortable throughout
the day thanks to an inner sole
with shape memory.

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Design

All models are made by
Joséphine Yaba, always looking for
originality and elegance.

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Quality

Our raw materials come from Europe
and our models have upper
and lining made of 100% leather.
The outsole is made of leather
coated with a non-slip rubber.

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Feminine

AYJ wants for all women,
elegance in all situations,
match their shoes to their outfits.

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Sizes

AYJ has a range of sizes 35-43
(half-sizes included) available to suit
all requirements of women.

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Production

The design of our models is created in
France. The prototype development
and manufacturing occur in our
ateliers in Portugal with know-how and craftsmanship.

My dear burgundy bathrobe

If you haven't noticed it yet, the color burgundy is dominant in the universe of the AYJ brand. This burgundy is on the outer sole of the shoes but also inside each closed model (pumps, boots, ballerinas).

"This omnipresent burgundy in all my creations is subconsciously a nod to my father's bathrobe. He is a man who instilled elegance and class in me." - Joséphine Yaba

IN PREVIEW

The AYJ universe by Allico Yaba Joséphine

AYJ is not just a shoe brand, it is a family business that started 20 years ago. It is the result of a family project that brings to light the know-how, elegance, originality and quality of a beautiful shoe with a comfortable sole available in a wide range of sizes.

A family affair between Paris ...

AYJ is not just a shoe brand, it's a family business that started 20 years ago.

At the end of the 1990s, Joséphine joined several drawing courses, including that of the Ecole Françoise Conte (Ecole Conte). After this short stint, she was admitted to the bootmaker training at AFPIC-APFA for a training (CIF) as a designer-pattern maker in shoes and leather goods in the Paris region (Romainville).

In 2000, she obtained her certificate of fashion design. In 2001, under the responsibility of Mrs. MAREST of the French Footwear Federation, she presented her collection at the MIDEC show under the brand of AYK'styl as a young designer.

After a career spent in telecommunications, the 50-year-old designer is launching her new brand of shoes by taking up the line of her models revisited in broad daylight via the AYJ 2018-2019 collection.

... and Berlin

During her childhood, her daughter, Inès Kassubeck, saw the models and heels developed by her mother evolve.

Living in Germany for 5 years, the young woman has just completed her language studies while working in the cultural and advertising world.

Inès, associated with the project and in charge of promoting the brand internationally, captures photos of her models today and communicates between Paris and Berlin.

AYJ is the result of a family project that brings to light the know-how, elegance, originality and quality of a beautiful shoe with a comfortable sole available in a wide range of sizes.